Big Bucks Big Pharma Marketing Disease Pushing Drugs

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Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

Video Keywords: big pharma big bucks marketing disease pushing drugs for profit

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Cassette
Posted 3/13/2011 8:52:04 PM

I think health care is fully incompatible with profit! This approach may lead to optimized sickness rather than cures. I think a good solution would be health cares and industries fully dependent on a transparent state control, because to function well a state need healthy people when a for profit medical industry need a lot of sick people! Therefore only state structures suppress conflict of interests!

DennisOS2
Posted 3/5/2011 1:38:06 PM

This video was great. I mean the music was. New Age music I think. Of course, hidden agenda. Let the debate begin. Please, bring your IQ with you. Do NOT leave it on the shelf at home.

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