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Blueberries faked in cereals, muffins, bagels and other food products - Food Investigations
(2611545 views) Uploaded 1/18/2011 8:10:02 PM by HealthRanger   (1038 videos)

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The blueberries found in blueberry bagels, cereals, breads and muffins are REAL blueberries right? Wrong! Award-winning investigative journalist Mike Adams, the Health Ranger, exposes the deceptive chemical ingredients and dishonest marketing of "blueberry" products from big-name food and cereal companies. The blueberries, it turns out, are made from artificial colors, hydrogenated oils and liquid sugars. See more episodes at www.FoodInvestigations.com


Pictures of blueberries are prominently displayed on the front of many food packages. Here they are on boxes of muffins, cereals and breads. But turn the packages around, and suddenly the blueberries disappear. They're gone, replaced in the ingredients list with sugars, oils and artificial colors derived from petrochemicals.

This bag of blueberry bagels sold at Target stores is made with blueberry bits. And while actual blueberries are found further down the ingredients list, the blueberry bits themselves don't even contain bits of blueberries. They're made entirely from sugar, corn cereal, modified food starch, partially hydrogenated vegetable oil, artificial flavor, cellulose gum, salt and artificial colors like Blue #2, Red #40, Green #3 and Blue #1.

What's missing from that list? Well, blueberries.
Where did the blueberries go?

They certainly didn't end up in Total Blueberry Pomegranate Cereal. This cereal, made by General Mills, contains neither blueberries nor pomegranates. They're nowhere to be found. But the cereal is made with red #40, blue #2 and other artificial colors. And it's even sweetened with sucralose, a chemical sweetener. And that's in addition to the sugar, corn syrup and brown sugar syrup that's already on the label.

A lot of products that imply they're made with blueberries contain no blueberries at all. And many that do contain a tiny amount of blueberries cut their recipes with artificial blueberry ingredients to make it look like their products contain more blueberries than they really do.

Kellogg's Blueberry Pop Tarts shows a picture of plump blueberries right on the front of the box. But inside the box, there's a lot more high fructose corn syrup than actual blueberries. And the corn syrup is given a blueberry color with the addition of -- guess what? -- red #40, blue #1 and blue #2 chemicals.

Kellogg's Frosted Mini Wheats also come in a Blueberry Muffin variety, with fresh blueberries prominently featured on the front of the package. But inside, there are no actual blueberries to be found. Instead, you get "blueberry flavored crunchlets" -- yes, crunchlets -- made from sugars, soybean oil, red #40 and blue #2.

And, if you can believe it, the side panel of this box features the "Frosted Mini Wheats Bite Size" logo, followed by the words "blueberry muffin" with pictures of blueberries, finally followed by "The Whole Truth." Except it really isn't the whole truth at all. It's more like a half truth.

These marketing deceptions even continue on Kellogg's website, where one page claims, "New Special K Blueberry Fruit Crisps are filled with blueberries and drizzled with vanilla icing." Except they aren't, really. What they're really filled with is apple powder, partially hydrogenated soybean oil, fructose, sugar, artificial colors red #40 and blue #1, all enhanced with a dash of blueberry puree concentrate.

Even seemingly "healthy" blueberry products can be deceptive. Betty Crocker's Fiber One Blueberry muffin mix enhances its small amount of actual blueberries with petrochemical colors, too: Red #40, Blue #1 and Blue #2.

At least Betty Crocker's Blueberry Muffin Mix admits it contains no real blueberries. Well, if you read the fine print, that is. It's ingredients reveal "Artificial blueberry flavor bits" which are made from dextrose, Corn Flour, Partially Hydrogenated Soybean Oil, Sugar, Citric Acid, Artificial Flavor, and of course the obligatory Blue #1 and Red #40.

When consumers buy blueberry cereals, muffins and mixes, they're under the impression that they're buying real blueberries. No ordinary consumer realizes they're actually buying blue coloring chemicals mixed with hydrogenated oils and liquid sugars. That's why this common industry practice of faking the blueberries is so deceptive.

Why can't food companies just be more honest about it? Nature's Path Organic Optimum Blueberry-Cinnamon Breakfast Cereal contains -- get this -- both blueberries and cinnamon.

Better yet, you won't find any red #40, blue #2 or partially-hydrogenated vegetable oils in Nature's Path products. They even use organic blueberries and organic cinnamon.

Health Valley Low-Fat Blueberry Tarts are also made with real blueberries. You won't find any artificial coloring chemicals in this box.

So why can't Kellogg, Betty Crocker, General Mills and Target stores use real blueberries in their products instead of deceptively formulating them with artificial petrochemical colors that mimic the purple color of blueberries?

It's probably because real blueberries are expensive. And artificial blueberry bits, made with sugar, partially hydrogenated oils and artificial colors, are dirt cheap. If these companies can fool consumers into thinking they're buying real blueberries in their products, they can command a price premium that translates into increased profits.

Once again, in the food industry, deception pays off. And it pays big.

So what can YOU do to make sure you don't get scammed by a food company trying to sell you red #40 and Blue #2 as if they were real blueberries? Read the ingredients. If you see artificial colors on the list -- and they're usually found at the very bottom of the ingredients list -- just don't buy that product.

Put it back on the shelf and choose something else that's not deceptively marketed. And that's how you solve "the case of the missing blueberries."

This is Mike Adams, the Health Ranger, with Food Investigations for the non-profit Consumer Wellness Center, featured on NaturalNews.TV. If you enjoyed this episode, please share it with your friends. And watch NaturalNews.TV for a new episode each week. Take care.

Video Keywords: food    food additives    processed food    muffins    blueberries    blueberry    cereals    artificial colors    bagels    food companies    dyes   

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Viewer Comments (27 total)

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Posted 5/6/2012 5:54:04 AM
Just give up processed cereals - in fact ALL processed food - and eat only non-GMO grains, in porridge or muesli. End of issue.
Posted 4/12/2012 10:21:56 PM
The thing about people not reading ingredients is that the real blueberry farmers are cheated out of a market for real blueberries that the New Jersey flavoring and coloring industries are able to make a profit on. True it is that a truthful market in regard to blueberries would cause the price of blueberries to go up, but that would give incentive to blueberry growers to acquire more acreage and labor to produce more blueberries. In time the supply would catch up to demand as petrochemical firms lose revenue for flavorings. Where do you want your money and support going?
Posted 9/1/2011 2:26:21 AM
The only cereal I buy on a regular basis is Post's Blueberry Morning. The cereal appear to have blueberries in it and they soften in milk. The ingredients list dried blueberries as #4 ingredient. No artificial flavors or colors are listed. I eat it because if the anti-oxidants in blueberries and the fact that it only contains 10% of daily Iron. I have to watch my iron intake because my body retains too much iron (Hemochromatosis).
Posted 8/26/2011 1:58:38 PM
For tellywelly... it is hoax that chemical causing ADD or ADHD as it was from the cells in the brain. Moron!!
Posted 8/24/2011 9:52:17 PM
This is ABSOLUTELY SICK!!!!! No wonder Everyone now adays has Cancer... Are you kidding me....Blueberries are fairly cheap when on sale....there is NO reason for companies to be putting cheap CRAP in our food...we serve these so called " good foods" to our CHILDREN....our ELDERLY PARENTS...and Even OURSELVES!!! My GOSH....HAVE SOME compation.... and GET A GRIP!!! I will NEVER EVER BUY a Blueberry Imposter again!!!! I am Investing in a Dehydrator and will be buying and Dehydrating Blueberries when they are on sale...and MAKING FOR MY LOVING FAMILY Fresh and REAL Blueberry Muffins etc!!!! AND I HOPE YOU ALL DO THE SAME.....If WE ALL stick together...THEY will have to change..I HOPE..... WEll good luck to all and...remember DONT BELIEVE EVERYTHING YOU READ!!! If you can Cook yourself..and make treats and freeze etc if you can!!!!
Posted 8/20/2011 3:22:20 PM
This is why government regulation is absolutely necessary. Necessary for the health, wellbeing, happiness, and prosperity of the population. Regulate the food industry, and remove industry lobbyists completely from the FDA. at sweetcheeks2011, "no wonder our kids suffer from ADHD!! " Baloney and BS. I am ADD, and did not grow up eating any of this junk food. ADD and ADHD are real physiological maladies, and are not caused by sugar or any other of the paranoias out there like yours about that. Medication is necessary for it, and it does work. Paranoia does not work. ADD and ADHD are organic system dysfunctions of the brain's biochemistry. You're born with it. The only options are to train yourself to focus. ADD prevents good training from being effective all of the time. Same for ADHD. Blame inabilities to focus (in children) on where it belongs— the inability to focus! You can't blame sugar consumption for diabetes, you know. It is what it is, and nothing else.
Posted 8/13/2011 10:33:56 AM
Why stop at blueberries... I'll bet the same applies to strawberries, raspberries and other fruits... no wonder our kids suffer from ADHD!! Simple, make your own, stay natural & add your own blueberries!!
Posted 8/10/2011 11:03:48 AM
Is there any evidence that these fake blueberries are actually harmful? I have searched the data bases at The National Library of Medicine and the Cochrane Reviews of medicine and I can find no studies that indicate the fake blueberies have caused any harmful effects. I have not found any evidence that high fructose sugars have caused any shortening of life expectancy or have made anyone's life unpleasant or painful.
Posted 7/28/2011 8:37:23 PM
Ha, shouldn't this all be common sense folks? It says in small print: "Naturally and Artificially flavored" on some of the products mentioned. Oh, and also, Propylene Glycol is also used in automobile anti-freeze as an alternative the more deadly Ethylene Glycol.
Posted 7/6/2011 10:21:54 AM
I documented the effects of Red 40 & Blue 2 on my son 16 years ago. As a small child within 15 minutes of eating anything with those dies in it he'd turn into a psycho child. Even *he* didn't like the way he felt, so much so that if someone offered him kool aid or anything red or blue, he'd tell them, "No thanks. I turn into a maniac when I have red or blue food." The sensitivity went away when he got older, though I suspect there's still an effect, just not as pronounced. Most foods 16 years ago were easier to 'read', though I still laugh when people give their kids nutrigrain cereal bars as if they're healthy (glorified cookies). Worse yet, "fruit" bites (candy). What this shows is how blatantly the FDA is controlled by $$.
Posted 5/29/2011 3:20:48 PM
I'd like to know more about "Real Banana" (Banana Nut Cheerios), "Real Cocoa" (Chocolate Cheerios), and "Real Ginger" (in ginger ale) ... Is it really "real"? I always wondered why the first letters are caps, as if it were a product of it's own and not "Real" at all. Either way, I've stopped eating all of these foods and mostly eat foods that don't come from a box or aren't processed.
Posted 4/3/2011 12:50:41 PM
To 2low2rl, I signed up to say that this is a problem. Not that they are lying to us, but because there is all this crap in our food. I have a daughter with type 1 diabetes, celiac and both my kids get migraines from artificial food dyes. If you have never had a migraine, you cannot begin to imagine the pain and to see it in my kids is heartbreaking. I avoid dyes and gluten products as best as I can, but I had to laugh at the end of this video when they said to read the label and if it isn't real, don't buy it. Artificial food dyes and gluten are in almost EVERYTHING. Imagine trying to avoid it. Read your labels. It is an eyeopener. What I want to know is, how do we get these companies to stop using dyes? (They even put them in vitamins and children's OTC meds.) If it tastes good, do we really need it to look pretty too????
Posted 3/1/2011 2:27:06 PM
Supply and demand... if people purchase more products with REAL blueberries in them, there will be incentive to grow MORE blueberries and the price will DROP. I was in the store buying some frozen blueberries and they are almost $3 per pound. Petrochemicals are refined waste product from the oil production process. If they didn't turn it into product that you buy and consume, they would be stuck having to store it or otherwise dispose of it. Think about it.
Posted 2/11/2011 2:41:39 AM
I took time to create an account just to say. SO WHAT?! it tastes good. they're not claiming there is real berries in it or something. no one eats blue berry muffins because they're healthy or good for you. people eat them because they like them so so what if its artificial flavoring. it's not hurting them.
Posted 2/6/2011 7:02:07 PM
There are SERIOUSLY people out there that DON'T know this??? I feel very, very sorry for our country if that's the case. People are too busy playing to pay much attention to what's going on around them apparently. My parents were up on all this stuff and we taught all of our kids to investigate not only what they eat, drink, and breathe, but to not be taken in by govt agencies - they're really not there to help us!!
Posted 2/4/2011 11:16:52 AM
The FTC has ruled against dietary supplement companies for "Deceptive Trade Practices" literally hundreds of times for making truthful claims that their supplements have had health benefits. Some of those have actually had science to back up their claims. Is this video NOT a perfect example of "Deceptive Trade Practices", and could not someone file suit against all of these companies who have operated in these deceptive ways for deceptive advertising? The FTC certainly would prosecute these companies who deceptively advertise their foods having such fruits in them, would they not? Would you be the one to take up this cause, and raise the funds necessary to take these companies before the FTC for prosecution? Surely the FTC isn't biased in who they prosecute...or are they?
Posted 2/2/2011 5:12:32 AM
As an organic farmer/food processor it's disheartening that our nation does not have the regulatory will to stop this sort rampant deception. It makes it harder for the little guys like me selling truth, transparency and healthy options to differentiate from the giants that disregard such values. So thank you for raising awareness among consumers. Timothy Fitzgerald Young President/Chef Food For Thought, Inc. Honor, Michigan www.foodforthought.net
Posted 1/27/2011 9:24:36 PM
Many American's act like they knew nothing... the food industry is no different then Washington.
Posted 1/26/2011 6:07:45 PM
What an eye opener! You get to the point, that you expect chemicals everywhere, but it is still hard to believe, when you actually see the proof. LindaN - you are so right, it's not that difficult to make your own healthy food, it might be a bit more expensive, and takes a bit more time, but isn't it worth it?!
Posted 1/25/2011 12:32:28 PM
Really great piece but the music is way too distracting that I can't focus on your message.
Posted 1/19/2011 1:27:53 PM
Better yet, Mike, purchase some organic whole grain flour and real organic blueberries and make your own blueberry muffins! Sweeten with homemade organic applesauce (takes minutes in blender or with a stick blender. Keep up the great work! Like NaturalNurture said, keep hanging out the corporate laundry so everyone can see the stupidity that drives the economy and the health insurance and medical industries.
Posted 1/19/2011 1:01:56 PM
I don't buy any juice unless it says it's 100% juice. I don't normally buy juice "coctails" because they ALWAYS have corn syrup, etc. I usually buy 100% juice frozen concentrates when they are on sale. I actually go to company websites when I find a product that I was really interested in, only to find it was full of junk instead of real fruits, berries, etc. I use the "contact us" and tell them exactly what I think.
Posted 1/19/2011 12:15:10 PM
I use Sony Vegas software on the PC. I've tried the high-end Mac software, but I found that Sony Vegas is just so much easier to use, and the learning curve is very easy. Highly recommended. - Mike
Posted 1/19/2011 11:24:18 AM
Great stuff Mike, keep hanging out the Corporate laundry so we can see the stupidity and cupidity that drives the economy and health insurance premiums...
Posted 1/19/2011 11:00:01 AM
Its deceptive, no doubt. I buy frozen blueberries and add to smoothies, ceral and muffins.
Posted 1/18/2011 10:13:19 PM
Great work! If individuals only ceased buying the toxic stuff. Only if big supermarket chains supported and purchased local organic non-pasteurized food. This toxic stuff that is being added to the food supply is good for big pharma, and worst, this is inducing addiction into millions if not billions of people all around the world. Observing a candy/junk food addict is no different, maybe worse than a crack addict, can't wait to get the next hit. Doctors used to promote heroin for your cough, cigarettes, meth, cocaine used to be in coca cola bottles. I recommend Natural News for health information. I think it must be stated that all doctors believe in "the central dogma", that is if they want to pass the exams to become a doctor. Definition of Dogma: a fixed, especially religious, belief or set of beliefs that people are expected to accept without any doubts
Posted 1/18/2011 9:56:18 PM
great video ty , can you do video on orange juice and other fruit juices to plz , I think most are full of sugar cane , but not sure

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